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Showing 1 - 6 of 6 matches in All Departments
The baby boomer generation is heading toward their retirement years, and uses of mass media - as well as the images portrayed in these media - are already being influenced by this demographic shift. This book comprehensively examines the linkage between media and aging issues, addressing mass media theory and practice as it relates to older people. Mass Media, an Aging Population and the Baby Boomers explains why aging baby boomers are an important area of mass media study, and reviews theory and research on communication and gerontology. Authors Jeremy Lipschultz and Michael Hilt focus on print media because older readers remain the most important audience for this media. They also examine television - one replacement for interpersonal communication - and consider the topic of entertainment, since older people generally have more available free time and use media for entertainment. They explore the impact of aging on advertising and public relations, and extend baby boomer media use to the Internet and new media. of aging, and presents a view of older people as important players in the political process because of the size of the demographic group. Lipschultz and Hilt also address trends and predictions related to baby boomers and mass media. This text is intended for upper-level undergraduate and graduate courses in communication, gerontology, sociology, and political science. It may be used as a primary or supplementary reading, and can be combined with a more general theory book.
This volume offers an analysis of crime coverage on local
television, exploring the nature of local television news and the
ongoing appeal of crime stories. Drawing on the perspectives of
media studies, psychology, sociology, and criminology, authors
Jeremy H. Lipschultz and Michael L. Hilt focus on live local
television coverage of crime and examine its irresistibility to
viewers and its impact on society's perceptions of itself. They
place local television news in its theoretical and historical
contexts, and consider it through the lens of legal, ethical,
racial, aging, and technological concerns.
This volume offers an analysis of crime coverage on local
television, exploring the nature of local television news and the
ongoing appeal of crime stories. Drawing on the perspectives of
media studies, psychology, sociology, and criminology, authors
Jeremy H. Lipschultz and Michael L. Hilt focus on live local
television coverage of crime and examine its irresistibility to
viewers and its impact on society's perceptions of itself. They
place local television news in its theoretical and historical
contexts, and consider it through the lens of legal, ethical,
racial, aging, and technological concerns.
This concise survey investigates the television general managers' and news directors' attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer's status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.
This concise survey investigates the television general managers' and news directors' attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer's status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
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